Purple Pose
Friday, April 30th, 2010
Ah, the colour purple. Purple’s a difficult colour to wear since it must be treated with right reverence and careful consideration. It is, however, very popular especially the choice of Cadbury Purple lining as an excellent foil for our Cad and The Dandy suits and jackets.
Purple has a fascinating history. The original colour of Tyrian purple is the colour of a dye made from snails and up to 12,000 of the slimy creatures were needed to produce just 1.5 g of dye. The colour was therefore only worn by the wealthy who could afford it; the imperial robes of Roman emperors were purple whilst royal purple was worn by the medieval kings in Europe.
Purple became main-stream in the 1850s, thanks to the upstart aniline dye mauve, invented by a talented young chemist called William Perkins. Now that mauve could be produced cheaply and synthetically, it roared into society, becoming the undisputed colour of high fashion of the masses. Purple as a colour for the elite had gone forever.
Yet purple has once again hit the headlines, due the recent election campaigns. Possibly bored with their red and blue insignia, both the Browns and the Camerons have recently been photographed wearing it.
David and Samantha Cameron get it effortlessly and silkily right – both chose to dress in midnight blue and Cameron’s purple tie on a crisp white shirt looks commanding and business-like whilst his wife’s blue-green belt softens the lines of her simple dress. To pose in the same colour could look perilously naff but here the overall effect is chic and co-ordinated.
Poor old Gordon and Sarah Brown languish behind once again in the fashion stakes. Gordon’s lilac tie is too soft set against his baby-blue shirt and the look lacks authority; Sarah’s delicate Titian hair suits purple well but her dress, especially the neckline, is too fussy.
Marry purple to such partners as dark fuchsia to give it a spritz or tone it down with an olive or racing green. Try not to kill it with black. Purple is an excellent alternative to burgundy which is a mite too redolent of the old school uniform for many.
However, despite purple’s links with authority and history, it also carries undertones of a maverick. The Suffragettes chose it as one of their official colours whilst embarking on their campaigns to obtain the vote for women whilst it is also the colour of the UKIP party.

Finally if any politico has delusions of power and grandeur then they only need to hark back to Spitting Image’s portrayal of Prime Minister Margaret Thatcher in her last months – as the mad Roman emperor Caligula, complete with demonic flashing eyes, laurels and imperial robes. It’s a timely warning…..




